Conditional Cash Transfers

Presentation of my paper on Conditional Cash Transfers for my Emerging Markets Class at the MCDM

Conditional Cash Transfers (CCT) on Prezi

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What Is Behavioral Targeting?

Presentation for my U.S. Digital Media Law and Policy class. MCDM - UW. Summer 2010.

Behavioral Targeting on Prezi

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Prezi: You will swoon as I zoom

Forget about slides. In today’s hyperlink world, a classic presentation feels like being inside of a corridor without the option to enter any of the side doors.
If you’re still stuck on PowerPoint presentations, it may be time to try out more dynamic alternatives, like Prezi, which has the financial and advisory back of TED and Twitter founder Jack Dorsey.

TechCrunch contributor Robin Wauters called Prezi "the coolest online presentation tool I've ever seen." And Garr Reynolds, who coined the phrase ‘Presentation Zen,’ earlier this year declared Prezi a presentation tool more suitable for the digital natives than its competitors.
That’s a lot of praise for Prezi. So, let’s see what it’s all about.

Elevator pitch
Prezi is a flash-based nonlinear storytelling tool for creating dynamic multimedia presentations. The end result is not a set of slides, but a canvas where the user can zoom in and out, discovering contextual relationships.

Prezi’s strengths
As Prezi's Community Manager, Zoltan Randai, explains, “slideshows haven't really changed since the late 1950-s, when the first acetate slide projector hit the market, while Prezi matches the way we consume information on the internet.”

Prezi is more customizable and agile than Power Point or Keynote, and offers the ability to integrate video, .pdf documents and vector images.

Because it’s an online service, Prezi is not only a creation tool, but also a distribution platform. This is fostered by the fact that many “prezis” are created as public objects that anyone can see, embed, and even copy and modify.

To keep the final product private, you need to sign up for a paid plan, but since January students and teachers can get the basic paid plan (“Enjoy”) for free. This has helped boost traffic to their site.

In addition to educational purposes, Prezi can also be a powerful tool for businesses.

“Prezi allows the audience to get your points immediately, while they have a clear picture about relations, arguments, and the tiny details. Many customers use Prezi not only for business presentations, but also for project planning, market research and analysis. They use it as a media wall in their offices or on the smart board at meetings. But the most interesting way of using the tool is collaborating in workgroups,” says Randai.

As storytelling starts to be more important in all complex organizations—from
schools to companies—Prezi seems to be in a great position to become a basic tool for internal communication, and even as a journalism tool for multimedia pieces.

Some examples
The best way to learn what you can do with Prezi is to take a look at what others have done:

How to make business presentations
Sweet recipe to solving problems (a good example of Prezi’s animation capabilities)
Playing to Learn? (an example of an educational prezi)
MySpace LeWeb Keynote (by MySpace Mike Jones)

For more examples of public prezis, visit http://prezi.com/showcase/

This article was originally written for the class Digital Media Economics and Management. MCDM, Spring 2010.

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WSB: Old Business for New Times

WSB: Old Business for New Times from seretuaccidente on Vimeo.

Tracy and her husband Patrick are the publishers of the West Seattle Blog, one of the hyperlocal weblogs that have proved it is possible to make a living from community journalism in a neighborhood or small town. She has been identified as one of the communicators who is finding ways of making sense of news as a business by people like the Poynter Institute — she is part of their Sense-Making Project — and the News Innovation program at CUNY.The economic crisis and the change in the way we share information have accelerated a situation that most of the media has refused to accept: the end of big editorial structures and advertising as a huge source of revenue for journalism.

While most of the industry is waiting for a revolutionary shift to a completely new business model for what we call journalism — or maybe we should just call it “telling stories that matter” — people like Tracy Record are succeeding in being revolutionary by using common sense and a small structure to apply their “old journalism” knowledge to the new online world.

In this video interview, Tracy explains the journey that took the West Seattle Blog from a hobby to a full-time job that provides the sole source of income for her family. She also talks about the roots of the Legacy Media crisis, why online ventures are still not profitable for big journalism outlets, and the key to her success.

Finally, a tip from Tracy to those who may be thinking of creating a media site for their neighborhood or small town: “Know how your neighborhood works, and make sure that your audience is really underserved.”

(originally posted in Flip the Media)

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Evolution and Trends in Digital Media Technologies

The presentation of my paper on Sports TV Broadcasting for the Evolution and Trends in Digital Media Technologies class. I include after it another three presentations from class that I really enjoyed.

Sports Tv Broadcasting

View more presentations from Xurxo Martínez.

LI XIANG

Fashion diffusion and the role of media

View more presentations from jekyllisa.

DEAN HUDSON

Com546 Final Pres

View more presentations from deanhudson.

ERIKA TAKEUCHI

From snapshots to social commodities: The rise of the shutterbug

View more presentations from silknsavvy.

All the projects and presentations can be reached here.

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Honor & Tradition

Honor & Tradition from seretuaccidente on Vimeo.

An exploration of the Western Martial Arts in the words of instructors and participants in the 4W Workshop, organized by Academia della Spada in Seattle.

Camera, Stephen Brashear
Editing, Xurxo Martínez

There is another version with a music montage at the end.

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1, 2, 3

An astronaut, e-postman or maybe online communicator

This post is about where do I see myself in the near future. A kind of What do you want to do when you grow up? where grow up means 'after leaving the Master of Communication in Digital Media'.

Want to start saying that for me the best plan is always Plan B. When I research one city before going on holiday is just to feel that I will have things to do in case I don't feel safe or confident enough to improvise, which is my first option. And I feel this post is something similar: I guess I still don't know what will be the perfect place for me, maybe it doesn't even exist, but will try to picture myself in the future with what I know now.

My background is online information, ranging from regular writing to product management. And my reasons to be in this Master are to learn a different information culture, see from the inside what's going on in the USA and, more specifically, learn new ways to tell stories and to provide information.

So I want to be...
In the next years I see myself trying to create new storytelling formats for the Internet and figuring out which way the users want the information to be delivered in an overcrowded and multi source world. I feel that we need to come out with some 100% internet journalistic genre, other than links and tweets.

If I have to think about just one position that already exists and I would love to have it would be at The New York Times Research and Development Lab. This is a place where they try to display the NYT content in ways that could be more convenient for mobile devices or could break the notion that an online newspaper is "just the same" in another platform. They also try to create formats that doesn't need to resemble a printed media and would be internet native.

And if I find a different way to tell stories and communicate I will be happy. Don't need to make money for this or to become famous. For me Internet is a place where people gets and gives things from and for others, and I'd love to make my contribution something else than posts, comments and photos.

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Ideas for final video work

Ideas for the final video work at com597b from seretuaccidente on Vimeo.

For those that have problems with the video (the audio is quite low) or my english, or just because is more than 45 seconds long, here's the four options I put on the table:

- Neighborhoods, because most of the Seattle ones work as small independent units, have their own personality and resources. Quenn Anne and International district are world apart. This subject is open enough for people also to focus on any daily issue that involves the people you live with and the relations with/among them

- Transport (bus, bike, car, light rail, monorail, train...) because is one of the defining characteristics of the city and allow to talk about the people and the relations with the place where they live.

- Music, that have been a city's leitmotiv for the last 20 years (from Mudhoney to Fleet foxes), is one of it's creative forces and also can give us the opportunity of talking about the cultural diversity of Seattle.

- Coffee + coffee shops. This is an obvious one, don't know if too closed. What's the role of the coffee houses in the daily life, if the (again) cultural and ethnical diversity has something to do with the fact that Seattle is one of the prime consumers of coffee in the States...

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