Vanno.com is an aggregator that measures companie's reputation using their user's activity and articles about these companies published in any newspaper or blog. They have analyzed the impact of the Phelps's affaire after the swimmer (who was Kellogg's public image) was caught with a marihuana pipe. The result is that this was even worst for the company's reputation that the peanutt butter salmonella problem.
Complete analysis in Vanno's blog: http://blog.vanno.com/index.php/2009/02/22/the-mathematics-of-reputation-exactly-how-much-did-michael-phelps-hurt-kellogg/
BBC article on the Phelp's incident with marihuana: http://news.bbc.co.uk/1/hi/world/americas/7864011.stm
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