Saturday, October 3, 2009

Whistle my name

This video is part of a marketing campaign made by spanish agency La Despensa (check other works in their Youtube page) for the online learning service Buusu.

The clip performs a group of people from La Gomera, one of the Canary Islands, who still uses the ancient... launguage? of Silbo Gomero, a way of communication that consists on whistles. In a way similar to Morse. The campaign was awarded with a Silver Lion at the last Cannes Advertising Festival.

In the last years Silbo has been re-introduced in the public education system of Gomera, and hopefully a bunch of young guys will learn it and keep on using it for a long time.

Last week the Silbo Gomero has been included by Unesco in the List of the Intangible Cultural Heritage of Humanity, among others as Argentina's and Uruguay's Tango, China's Qiang New Year festival or Azerbaijan's performance art Ashiqs.

- Official site for the promotion of Silbo Gomero (spanish).
- Here's an article by one researcher from the UW dated back in 2005.
- Coursebook (in english)


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